Introduction
So Product is a curated product discovery platform for new products, mobile apps, websites, and technology tools. The site positions itself as an all-in-one place to explore products by search, collection, category, and tag, while also giving makers a submission path for visibility. Its strongest fit is for founders, indie makers, and product-curious visitors who want a structured discovery site with clear listing and sponsorship options.
Key Features
- Curated daily product discovery for mobile apps, websites, technology products, and startup resources.
- Product browsing by search, collection, category, and tag.
- Public category coverage that includes Work & Productivity, Engineering & Development, Design & Creative, Finance, Social & Community, Marketing & Sales, AI, Health & Fitness, Travel, Platforms, Web3, Ecommerce, and more.
- Newsletter subscription for updates and community participation.
- Product submission plans with free, pro, and sponsor options.
- Visible footer and resource links including Blog, Pricing, Submit, About Us, Privacy Policy, Terms of Service, and Sitemap.
Use Cases
So Product is useful for people who want to browse new tools without relying only on social feeds or search engines. Its category, collection, tag, and search structure can help visitors move from a broad area such as AI or productivity into specific products that match their interests.
For makers, the platform is also a submission channel. The pricing page describes a free plan, a pro plan, and a weekly sponsor plan, so a founder can choose between a basic listing, faster or featured placement, and broader promotional visibility. This makes So Product more practical for launch visibility than a simple static catalog.
The site may also work as a lightweight research source for teams tracking product trends. Listings include examples across startup tools, AI tools, customer feedback products, birthday card creation, meditation apps, and other categories. A careful reader should still evaluate each product directly, because a directory listing is a discovery signal rather than a full product review.
Pricing
So Product's pricing page lists three submission options. The free plan costs $0 and includes three dofollow links, a permanent link with backlink maintenance, review with only five products listed each day, scheduled publication, a required backlink to So Product, and no customer support. The pro plan costs $9.9 and includes at least three dofollow links, immediate listing with flexible publishing, a permanent link without a backlink requirement, featured placement at the top of listings, sharing through social media and newsletters, and premium customer support. The sponsor plan costs $19.9 per week and includes everything in Pro plus promotion on almost every page, availability for all kinds of products, one advertisement per period, scheduled advertising, and premium customer support.
User Experience and Support
The user experience is built around exploration and submission. Visitors can search, browse collections, use categories and tags, subscribe to the newsletter, and inspect listed products. The interface also includes theme toggling, sign-in, product search, and navigation to resources such as Blog, Pricing, Submit, and Studio Pages.
Support depends on the plan. The free plan explicitly says there is no customer support, while the Pro and Sponsor plans include premium customer support. Makers should also review the Terms of Service, Privacy Policy, and FAQ on the pricing page before submitting, especially if they care about backlink requirements, publication timing, and sponsored placement rules.
Technical Details
So Product appears to be a web-based product directory built with Mkdirs, as shown in the site footer. It supports product search, collection browsing, category browsing, tag filtering, sign-in, newsletter subscription, and pricing-based submission flows.
The submission offering includes SEO-oriented details such as dofollow links, permanent links, backlink maintenance, featured placement, and newsletter or social sharing for paid plans. The public pages do not show an API, SDK, or technical integration system for submitters, so makers should treat it primarily as a web directory and promotional listing platform unless the live site provides additional tooling.
Pros and Cons
Pros
- Clear product discovery focus with multiple browsing paths.
- Pricing is transparent and separated into free, pro, and sponsor options.
- The free plan gives makers a no-cost route to submit, though with conditions.
- Paid plans include practical visibility benefits such as featured placement and newsletter or social sharing.
- Category and tag navigation make the site more useful than a single chronological list.
Cons
- The free plan requires a backlink and does not include customer support.
- Only five products are reviewed each day under the free plan, which may slow publication.
- Sponsor inventory is limited to one advertisement per period, so availability may vary.
- A directory listing does not replace a product's own landing page, documentation, or customer proof.
- Makers should verify current submission rules before depending on the platform for a launch timeline.
FAQ
What is So Product?
So Product is a curated discovery platform for new products, mobile apps, websites, and technology tools. It helps visitors explore products by search, category, collection, and tag.
Who should use So Product?
Visitors can use So Product to discover new tools and startup resources. Founders, indie makers, and product teams can use it to submit products, seek backlinks, and purchase featured or sponsored visibility.
Is it free to submit a product to So Product?
Yes, So Product lists a free submission plan at $0. The free plan includes three dofollow links and a permanent link, but it requires a backlink to So Product, has no customer support, and is reviewed under the site's daily listing limit.
What is included in the Pro plan?
The Pro plan costs $9.9 and includes at least three dofollow links, immediate listing, flexible publishing, a permanent link without a backlink requirement, featured placement at the top of listings, social and newsletter sharing, and premium customer support.
How does the Sponsor plan work?
The Sponsor plan costs $19.9 per week and includes everything in Pro plus promotion on almost every page. The pricing page also says only one advertisement is available per period and that sponsors can schedule their advertising period.
What should makers check before submitting to So Product?
Makers should check backlink requirements, review timelines, publication scheduling, category fit, support availability, and whether paid placement matches their launch goals. These details matter because the free, pro, and sponsor plans have different visibility and support terms.
Does So Product provide technical integrations or an API?
The visible public pages do not show an API, SDK, or integration system. So Product is best understood as a web-based product directory with search, categories, collections, tags, newsletter updates, and pricing-based submission options.
Conclusion
So Product is a practical discovery and submission platform for makers who want product visibility through a curated directory. Its pricing page is unusually clear about what free, pro, and sponsor submitters receive, including backlink rules, support access, and promotional options. For visitors, it offers a structured way to browse new tools; for makers, it can be a useful listing channel when the plan terms match the product's launch goals.
